MustHave is a Russian hookah tobacco brand, launched in 2018, which quickly gained popularity due to its innovative approach. It is known for its optimal medium strength, vibrant flavor delivery, and convenient, airtight puck-shaped packaging. Production utilizes a blend of Burley tobacco leaves from seven countries worldwide, along with a patented 'toasting' technology to soften the taste. The brand aims to be the 'gold standard' in the hookah tobacco market, offering a wide range of over 80 natural flavors.